Beautiful being was inspired by a desire to bring the brains back to beauty through integrity and intelligence and to create a connected community who are discerning in their choices and gravitate towards the same things.
Beautiful being is aware of what the modern augmented idea of ‘beauty’ really represents and believes that by choosing to return to the true essence of beauty through the decisions we make, we empower women.
Beautiful being delivers the best of nature and science in their products, sustainable packaging and founders who really care about what they create. We seek to connect with a community that’s part of a greater consciousness about what they consume and the impacts of it.
When Beautiful Being founder Lauren Robertson was diagnosed with an autoimmune disorder, she consciously began using natural products.
Through her own research, often at great cost, she trialled many different products and couldn’t believe there wasn’t a great ‘destination’ where products had been personally sourced and scrutinised, so she created Beautiful Being. Beautiful Being offers Lauren's favourite products, curated with careful consideration.
Beautiful Being has come straight from her heart; she’s passionate about returning to what the planet offers us, rather than creating a chemical version of it and she’s sharing the brands and their founders’ stories because she believes in them.
Businesses can and should lead the way in bringing integrity back to our planet, returning to values that support life.
Beautiful being curate beauty products that harness the optimal designs found in nature and ensure they are delivered in a way that respects people and the planet.
From active ingredients to packaging materials, to scientific rigour and the operating principles of the business itself; nothing escapes our gaze. Best of all, they are all concocted by founders with an inspiring vision, with stories that move.
We scrutinize every choice we make before we share it with you. Because we care just as deeply about what we put on our bodies as what we put out into the world.
Beautiful being is not just a home for all-natural products, it’s a movement that champions a new definition of beauty and how we choose to do business.
NATURE & THE PLANET
We curate products that harness the optimal designs found in nature and ensure they are delivered in a way that respects our planet. From active ingredients, to packaging materials, product origin and the operating principles of the business itself; nothing escapes our gaze.
INNOVATION & SCIENCE
Something all our brands have in common is their innovative approach to product production and design. They don’t follow the crowd; they are pioneers, crafting formulations and products that are backed by science and grounded by nature.
There’s an empowered and educated community of people ready to make better choices. We’re here to unite them, inspire them and make it easy for them to live a life that accords with their values.
As individuals we all have a choice to make a difference in someone’s life for the better. When you shop with Beautiful Being your choice makes a difference, $1 from your purchase will go towards an I=Change NGO of your preference.