Gem was founded by Georgia Geminder, after spending years immersed in the beauty industry, through modelling and an obsession with personal care, she took a particular interest in the wellness space, educating herself on microbiome health. Georgia learned about the importance of gut health, microbiomes, natural ingredients, and the power of forming healthy habits.
The more she learned, the more she started questioning the daily-use products that contradict and compromise our health standards. This led to the development of Gem, a toxic-free, probiotic-rich oral care range.
Gem is driven by the mission to disrupt and redefine the future of oral care, by kicking toxic to the curb, and focusing on natural, innovative formulas. Gem offers a natural, detoxifying range that actually works. Their products are free of the bad stuff, like parabens, triclosan and SLS, and full of the good stuff, like probiotics, earth minerals and natural oils.
Georgia believes natural products that actually work, should be available to everyone, and everyone deserves to feel nurtured in their daily rituals.
WE BELIEVE IN TAKING YOUR TIME AND CHOOSING WITH INTENT. BECAUSE EVERY CHOICE MATTERS. AND WHEN YOU CHOOSE THINGS MADE WITH INTELLIGENCE AND INTEGRITY, YOU CAN FEEL THE DIFFERENCE.
NATURE & THE PLANET
We curate products that harness the optimal designs found in nature and ensure they are delivered in a way that respects our planet. From active ingredients, to packaging materials, product origin and the operating principles of the business itself; nothing escapes our gaze.
INNOVATION & SCIENCE
Something all our brands have in common is their innovative approach to product production and design. They don’t follow the crowd; they are pioneers, crafting formulations and products that are backed by science and grounded by nature.
There’s an empowered and educated community of people ready to make better choices. We’re here to unite them, inspire them and make it easy for them to live a life that accords with their values.
As individuals we all have a choice to make a difference in someone’s life for the better. When you shop with Beautiful Being your choice makes a difference, $1 from your purchase will go towards an I=Change NGO of your preference.