Lucy Lube was founded in Melbourne by friends Claire and Alan. An idea born from a lack of quality made product that women could relate to, Lucy Lube have embarked upon a journey to reduce the shame and stigma surrounding the use of lubricant. No longer hastily purchased and kept hidden. They are challenging the status quo.
Lucy is designed for you. A new parent returning to intimacy, fitting pleasure into a new and hectic lifestyle. Middle-aged, young, footloose and fancy-free, happily partnered, or experiencing menopause. Regardless of your sexual orientation or gender, Lucy Lube is for you.
Lucy is committed to providing a platform and collective voice, especially with respect to your experience of intimacy. Lucy Lube create products that enhance natural sensual pleasures and provide a sense of intimacy, expression, empowerment and wellness.
WE BELIEVE IN TAKING YOUR TIME AND CHOOSING WITH INTENT. BECAUSE EVERY CHOICE MATTERS. AND WHEN YOU CHOOSE THINGS MADE WITH INTELLIGENCE AND INTEGRITY, YOU CAN FEEL THE DIFFERENCE.
NATURE & THE PLANET
We curate products that harness the optimal designs found in nature and ensure they are delivered in a way that respects our planet. From active ingredients, to packaging materials, product origin and the operating principles of the business itself; nothing escapes our gaze.
INNOVATION & SCIENCE
Something all our brands have in common is their innovative approach to product production and design. They don’t follow the crowd; they are pioneers, crafting formulations and products that are backed by science and grounded by nature.
There’s an empowered and educated community of people ready to make better choices. We’re here to unite them, inspire them and make it easy for them to live a life that accords with their values.
As individuals we all have a choice to make a difference in someone’s life for the better. When you shop with Beautiful Being your choice makes a difference, $1 from your purchase will go towards an I=Change NGO of your preference.